Humane Hoax Online Conference

Our 3rd Annual Humane Hoax Online Conference was a Great Success!

We had over 400 people register for this event from six countries, including the US, UK, Canada, Poland, Iceland, and Australia! If you missed some or all of it, there are videos of each of the presenters available now. Please share your favorite presentation with friends and on social media!




Dismantling Deceptive Marketing Tactics

with Sena Crutchley

Sena will explore language and images that are designed to deceive consumers into believing that items were produced humanely. She will also discuss greenwashing and the ecological impact of “sustainably” labeled animal products.

Sena Crutchley is an associate professor in Communication Sciences and Disorders and a long-time animal rights and environmental activist. She is a founder and the president of Piedmont Area Vegan Educators. Sena serves on her university’s sustainability council, where she shares her expertise in the ethics of food systems. Sena is a frequent speaker for the Peace Advocacy Network and her local Sierra Club, and she is published on the topic of dismantling speciesist language. Sena founded and runs Ruby’s Refuge, a microsanctuary for chickens.

The Psychology of Bad Faith:  Effective Altruism and ‘Humane’ Meat Discourse

with John Sanbonmatsu, PhD

John Sanbonmatsu, PhD is an associate professor of philosophy at Worcester Polytechnic Institute. He is the author of The Postmodern Prince: Critical Theory, Left Strategy, and the Making of a New Political Subject, and the editor of the book, Critical Theory and Animal Liberation. A leading critic of cellular or cultivated meat, John created and now curates the website.  He is currently at work on a new book, The Omnivore’s Deception: What We Get Wrong about Meat, Animals, and the Nature of Moral Life.


Happy Pigs Make Happy Meat?

with Allison Argo and Bob Comis

Allison Argo and Bob Comis will discuss their views about “humane” meat, as well as Bob’s personal experience as a small-scale pig farmer and the choices he made to change his life. Allison will also share a video excerpt from her film The Last Pig featuring Bob Comis.

Allison Argo’s films have won over 100 awards internationally, including six national Emmys, duPont Columbia, Genesis, Jackson Hole, Banff, and dozens of awards from New York to Japan. Argo is known for her emotionally-charged and deeply personal films – in particular her intimate portraits of abused and endangered animals. The nearly two dozen films she’s produced, directed and written have all been broadcast by PBS and/or National Geographic and have reached audiences worldwide. Her most recent film, The Last Pig, premiered on PBS in 2021 after appearing at 42 film festivals. This award-winning film will soon be available for streaming internationally. Her latest film, The NEW Farm, is still in production. It continues Argo’s mission to provide a voice for those who are not heard– and to deepen understanding and respect for all beings.

Bob Comis, the main human character of The Last Pig, will also be joining us. He chronicled his day-to-day life as a pig farmer for over 10 years. In his words, “I raised pigs for slaughter for ten years, until a powerful sense of empathy and compassion propelled me to change the course of my life. I decided to quit pig farming, start a vegetable farm, and become a vegetarian (vegan, in 2015). Today I am able to be fully present, which is very much the opposite of my experience when I farmed pigs, which I did from a distance, divorced from the moment, disconnected from myself.”


The Harm of Humane, Are You Advocating Cruelty?

with Emily Moran Barwick

Are you advocating cruelty in your activism and outreach? The allure of “humane” language and concepts is not limited to non-vegans, vegans are just as vulnerable. Perhaps in trying to make veganism “approachable,” we inadvertently compromise our convictions and soften our ethics.  This talk will address the harm of humane in activism, and how to ensure we as activists avoid advocating the very things we are fighting against.

Emily Moran Barwick an animal-liberation activist, educator, writer, artist, and international speaker. After completing her Masters of Fine Arts, Emily founded Bite Size Vegan upon the belief that everyone deserves access to solid, factual information on issues impacting their health, our planet, society, and the lives of other sentient beings. Through, Emily provides free educational videos, essays, eCourses, and resources on all aspects of veganism—helping people go vegan and equipping existing vegans with the tools they need to get active. Communication has never come easily to Emily—an Autistic—but she credits her Autism for her deep and empathetic connection with non-human animals, and believes that by seeing the world differently, she’s better able to help others begin to think differently.


The Humane Hoax: Digging Deeper and Taking Action

with Hope Bohanec

Hope will take us deeper into the complex questions of why consumers are mislead and appeased by the humane hoax. She will then help us to discover how we can take action to expose the humane hoax with our language, tactics, and advocacy.

Hope Bohanec has been active in animal protection and environmental activism for 30 years and has published the book The Ultimate Betrayal: Is There Happy Meat? She is the Executive Director of Compassionate Living and the host of the Hope for the Animals Podcast. She co-founded the Humane Hoax Project, the Ahimsa Living Project and has organized hundreds of online and in-person events including the Humane Hoax Online Conference, the Humane Hoax Chicken Webinar, and the Sonoma County VegFest. Over the last three decades, Hope has worked for the national non-profits United Poultry Concerns and In Defense of Animals and contributed chapters to two anthologies.