Humane Washing and Greenwashing Exposed

Welcome to the Humane Hoax Project. As animal advocates are becoming more successful in exposing the truth about animal agriculture and farmed animal suffering, the industry is responding with new labels, marketing, images, and promotion to ease customer’s concerns. Humane washing and greenwashing are becoming more prevalent and pervasive. The Humane Hoax Project was created to educate consumers about the truth behind the labels and lies. Won’t you join us in saying no to the Humane Hoax and living vegan.

We are excited to announce our 3rd Annual
Humane Hoax Online Conference
Saturday, February 26, 2022

This virtual conference will feature leading thinkers in the animal advocacy movement with a focus on the humane hoax. Our panel of experts will expose animal agriculture’s humane washing and greenwashing with fresh insight on a wide range of topics. Go to our conference page for our list of presenters and registration information. 

Learn more about the Humane Hoax

Books we recommend…


Drawing on peer-reviewed research, worker and rescuer testimony, and encounters with the farmed animals themselves, The Ultimate Betrayal discusses the recent shift in raising and labeling animals processed for food and the misinformation surrounding this new method of farming. This book explores how language manipulates consumers’ concepts about sustainability, humane treatment, and what is truly healthy. With case studies and compelling science, The Ultimate Betrayal increases awareness of the issues surrounding our treatment of animals, global health, and making better food choices.



Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do.